The Rise and Rise of Print Finishing

Using the latest production techniques, greater added value can be attained for high value print point of sale and advertising displays, without incurring prohibitive production costs. Because advertising of this kind has an increasingly short life cycle, manufacturers at drupa 2008 will be presenting high-tech electronic systems that support the rapid production of advertising and display materials. In this context, digital printing with flatbed processes will be integrated more tightly into the production process.