The Rise and Rise of Print Finishing

Novel product finishing solutions introduced in Düsseldorf back in 2004 have since become integral elements in the printing process. Print-finishing techniques such as coatings, gold and silver inks, die-cutting and embossing, and hot and cold foil application, are now routinely used to add value to high-quality print products and packaging materials. These finishing techniques give print products an exclusive appearance, and both machine and material manufacturers at drupa 2008 will be introducing products and services in line with this market trend.