The Rise and Rise of Print Finishing

These exciting innovations can help printers to present a more confident face to the market and counter the need to negotiate the price of every job. But print customers need more than just general information on the new technical possibilities—simply communicating their existence is not enough. Customers must be encouraged to take advantage of these technical innovations and convinced of their value with the use of new ideas and practical examples. The drupa trade fair provides a chance to provide these and a platform for discussing technical issues.