The printing press is the star at drupa

All this is necessary because the nature of printing is changing. Print has to justify its place against other media, and printers have to deal with highly professional buyers looking to plan purchasing on a world scale. Talking about drupa, Heidelberg CEO Bernhard Schreier has pointed out that competition for products that are not time-sensitive is now global, meaning that in order to compete, printers in the developed countries have to change.