The Pressure is Off, It's Cheaper

Using a total applied cost approach, it may cost less to use PS stocks, but are there other benefits? Crutchfield believes there are many advantages to using PS materials, and he named three major examples:

• Variety and versatility—"PS materials offer a wider range of products to select from than, say, glue-applied media. Thus, they give more flexibility with regard to the design and production of the label. They have the ability to be printed via different methods and offer the opportunity for less conventional shapes and sizes to be used."