The Pressure is Off, It's Cheaper

The whole story

Converters need to step back and take a look at the whole picture if they want see the real costs, says Lynn G. Crutchfield, executive vice president for Acucote Incorporated.

"The distinction is clear. The acquired-cost concept focuses only on the price of the label. When we consider the total applied cost for pressure-sensitive materials, it is widely believed that these materials are cost-effective for many, many applications," Crutchfield said.