The Pressure is Off, It's Cheaper

At first glance, pressure-sensitive labeling can appear cost-prohibitive, but many suppliers say to get a true picture, users should look at total applied costs.

ACCORDING TO THE 2004 North American Label Survey (NALS) completed for TLMI, pressure-sensitive (PS) labels still remain the top choice for consumer products companies (CPCs), with nearly 53 percent using PS labeling technology for the markets they serve. With such a high consumption rate for the PS labels, it would seem that users would not need any sales pressure to purchase the labels. Not true.