The prepress renaissance

David Schawk, president and CEO, Schawk Inc. (Des Plaines, Ill.), agrees. "Creative packaging has become so important for the promotion of the product that all consumer companies are realizing this and making more of their marketing budgets allocated to redesigning the packaging," he reports. "What our clients have, and are continuing to realize, is that not only is creative important, but the execution is even more critical to address the speed to market issues." By designing packaging that will print and meet customer's expectations, Schawk saves its clients time and money.