The prepress renaissance

The end result was a very pleasing, eye-popping nature collage, with the graphic design reflecting the product on the inside. The drop shadows vignette perfectly, creating depth and contrast—a full circle from its previous package design.

Form, function, and design

Feeling the pressure from customers to push the limits and raise the bar of flexographic printing, Ong and his team are constantly striving to exceed customers' expectations, balancing creativity and design. "Designers must create layouts that relate the customer's expectations and the overall package design," he states.