The prepress renaissance

Pushing the limits of packaging graphics to help sell products on the store shelf has resulted in a new prepress art form.

Today's package printers are, more often than not, required to be true creative design advisors, offering guidance and suggestions for crafting artwork out of packaging materials and pushing the limits of prepress delivery to enhance point-of-purchase appeal. The result: a new art of prepress, driven to deliver extravagant designs.