Something From Nothing

Carlson—Printers need to become part of the overall design process—from the beginning, all the way through to the end. There is no reason why they shouldn’t be. Everyone only benefits when the printers become more involved in the process. The designer learns about production boundaries and doesn’t waste time and money designing something that is too costly to print. The client benefits with a well-designed, cost-effective package and the printer benefits by keeping the packaging production on budget, allowing for its profit margins to be met. pP