Something From Nothing

pP: What are some of the leading graphic/technology features that help packages stand out on the store shelves?

Miller—Flexible packaging seems to be the rage right now, but I feel that designing with the consumer’s wants and needs taken into consideration almost always wins out.

Tim Ebben, project manager, packaging, Directions Inc.—There are many things that help a package stand out on the shelf. The two I bring up are maybe not what you would normally think about. The first is prepress proofing devices; the second is the number of advances made in flexography.