Something From Nothing

Carlson—Well, at Vyant we actually own all of our packaging equipment, which allows us to develop a product name, and brand and design the packaging for our clients, walk it over to our presses to print the packaging, then deliver it. However, not every design firm has this luxury, so I would just suggest maintaining open and clear communication between designers and package printers. The more you can communicate about the project up front the better. Sometimes having the package printer in the initial project briefing has been a benefit because its people have the knowledge to identify potential production issues before they become time wasters and become costly to the designer or the client.