Something From Nothing
Packaging design brings together the best of right-brain creativity with left-brain logic.
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We have always felt that there is a value chain that exists in design and implementation. As a designer you need to understand the different players involved and create “one-company” concepts to solve the challenge. Clients also need to understand that it may take many different teams to accomplish certain goals. Printing today is more complex than ever, and requires more effort and more cross-discipline cooperation. It’s like any other team, the more you practice the better off you will be on game day.
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Tom Polischuk
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