Something From Nothing
Packaging design brings together the best of right-brain creativity with left-brain logic.
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Just—The best tools are e-mail and phone—communicate often. Always ask questions. Never assume we are implementing the best solution.
Ross—We use a partner firm that specializes in “below-the-line” design. It has experts at 3D modeling, production, and worldwide implementation. We ask them to participate early in the design development process to help streamline efforts before we go to the client with solutions.
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Tom Polischuk
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