Something From Nothing
Packaging design brings together the best of right-brain creativity with left-brain logic.
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Just—Complexity for the sake of demonstrating the virtuosity of the designer should be avoided. On the other hand, the designer may have incomplete information about the limits of the printing process. Graphic designers should ask the question, “Is this a true technology limit or a mindset? What makes it so? What will happen to my design if I push the limit? If the limit is technical, what alternatives do I have? What compromises are available? And, what is the consequence of each compromise?”
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Tom Polischuk
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