Something From Nothing

Sexton—The most difficult issue is constraining the designer to design for excellence in execution rather than allowing designers to design for the pure aesthetic. Too many times, designers that do not have a solid understanding of print production develop designs that, while beautiful, add significant costs, and, eventually, design modifications in order to produce a printed piece. It is my personal belief that our education process for the “commercial” versus the “fine arts” does not see a distinction in what they are, training all design students as fine artists.