Something From Nothing

I believe the responsibility resides with the designers to reach out to package printers—tell printers what they need and hold them to it. Too often designers run out of time and don’t call a printer in to discuss methods for improving the end product via features, price, or looks.

Dave Carlson, principal/creative director, The Vyant Group—Most of our designers are required to know the entire print production process before working at Vyant. Since we are owned by Marfred Industries, a packaging manufacturer, this allows us direct access to the prepress team and pressmen for continued education and hands-on experience.