Globalization: What’s the Deal?
Ignoring the evolving global market is a risky roll of the dice.
Pluses and minuses
Like the idea or not, globalization is a reality for a majority of businesses in the United States, not only package printers. “If we do not wake up soon, we will see a large part of our U.S. market being supplied by foreign plants much like the furniture industry is today,” says Mike Nowak, CEO of Coating Excellence International (CEI). The trick is to know where the opportunities are, but to be vigilant of the threats globalization poses.
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