Globalization: What’s the Deal?

Globalization can also pose a challenge for converters aiming to produce accurate packaging for overseas consumption. “In this context, globalization can be defined as the process of designing packaging or a range of packaging that is suitable for global markets, i.e., the design physically conforms to the regulatory and logistical requirements of each of the targeted locales and can render all the required languages accurately and consistently,” says Gordon Husbands, a member of the Globalization and Localization Association’s (GALA) Advisory Council. “And, all the content displayed on the packaging is accurately and idiomatically localized to ensure correct communication of the messaging and information to the desired target audience in the target locale or locales.”