Globalization: What’s the Deal?
Ignoring the evolving global market is a risky roll of the dice.
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Dahbura cites the migration of brand owner manufacturing facilities as a serious threat. “A large portion of pressure-sensitive label production tends to follow the manufacturing of the product being labeled, so it is natural to have a concern that as production migrates overseas, the label demand follows,” he says. Although converters feel more secure about their customers in the perishable food business, according to Dahbura, in time, there will be a way of shifting more of that overseas as well. “In addition,” he adds, “there will be increasingly frantic competition among converters in the U.S. as the domestic opportunities tend to dry up.”
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Chris Mc Loone
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