The More Inks, the Merrier

She believes the tendency for pearlescents to be difficult on flexographic presses leads many converters to move back toward the old standby, which is metallics. In her opinion, both inks offer similar shelf appeal, but metallic is simply easier to work with on a consistent basis. This also probably contributed to the rise in hot stamping usage, she says, because many eye-catching applications incorporate hot stamp inks, and it too, is more user friendly.