The More Inks, the Merrier

specialty inks. The pair each finally jumped over 15 percent, at 20 and 16 percent usage. This move knocked pearlescents from its usual fourth slot down amongst thermochromics, photochromics, and reflectives. This group fell in the one- to five-percent usage levels.

"Those numbers actually reflect almost exactly what went on here at Sericol," Demmel says. "Earlier in the year everyone wanted pearlescent inks. That tailed off and metallics and fluorescents moved back to the forefront."