The More Inks, the Merrier

Hopping off hybrids

Because of the nature of the package printing business, it is rare for survey answers to deviate more than a few percentage points away from the previous year's trend. It is rarer still, for swings to occur in the opposite direction in more than one preference. Taking that into consideration, mark 2002 as a blue-moon year for ink usage because despite three years of increase, less respondents said they used hybrid inks last year.