Labels: The State of the Industry
While label market growth reflects the general economic sluggishness, it is a dynamic, healthy industry.
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Sleeve label formats showed the strongest 2011 growth, at 5.3 percent overall, with heat shrink formats showing a 5.5 percent volume increase over prior year. Growth in sleeving—which in 2011 commanded 13 percent of the overall North American label market—was strongest in the relatively-new RFS (reel-fed shrink) arena, which grew by 8.1 percent—albeit from a low base. North America is the most active region for this technology, evidencing good growth in the installed base of labeling equipment.
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Corey M. Reardon
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