Labels: The State of the Industry

Label market today

Label market growth is certain to reflect these economic growth patterns across all the technologies currently employed to decorate and identify products, including the 'non-labeling' technologies: flexible packaging; cartons; and direct-printed bottles and cans. 2011 evidenced an overall slowing of demand in the second half of the year because companies de-stocked, driving down costly inventory in the hope that 2012 would see reductions in some raw material prices—particularly paper pulp and PET film—and reductions in high energy costs which were impacting manufacturing, distribution, and converting.