Labels: The State of the Industry
While label market growth reflects the general economic sluggishness, it is a dynamic, healthy industry.
Trends in product decoration
In every labeling arena, the use of film label substrates is growing at dramatically-higher rates than paper substrates; and, for pressure-sensitive labels, film is also a growing choice for release liner base. There is sustained growth in film-centered label formats such as wraparound labels, heat shrink sleeves, and in-mold labels. BOPP films are the leading choice, driven by the requirements of hot melt wraparound glue-applied labels; pressure-sensitive labels; and IML-IM and IML-TF (thermoform) formats. Other films extensively used include PE, PET, and PVC for different label formats and applications.
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