Labels: The State of the Industry

A 12 percent growth rate over prior year reflects South America's growing demand for packaged consumer goods. Glue-applied labels take the largest share—68 percent of the market in 2011—sustained by increased beverage demand. Pressure-sensitive labels grew at 8 percent, notably in the key Brazilian market; and heat shrink sleeves grew strongly by 11 percent in 2011. The newest technology, in-mold labeling, grew 22 percent to take a one percent market share. Key end-use markets were in food, beverage, and personal care products.