The Key to Lenticular - Keep it Simple

But that doesn't mean that the cost of lenticular should keep designers from using it. "A way to overcome the cost issue is to integrate a smaller lenticular print into a carton packaging," he offered.

"In a case where the packaging has a significant role in helping a consumer to reach a decision to prefer a certain product over others—and the product cost structure can allow for this additional cost—then the brand owner can only benefit from using lenticular, thus giving additional impact to the product packaging," Veresh said.