The Key to Lenticular - Keep it Simple

Understand costs and benefits

Before one jumps into the use of lenticular printing, however, the expense of using this kind of packaging over other substrates, such as folding cartons, needs to be understood. "This calls for a serious consideration of the product value (you cannot use lenticular to pack low-priced products), and the value added to the marketing of the product by the use of the lenticular," said Amir Varesh, vice president marketing and business development, HumanEyes Technology Ltd. "Therefore, lenticular packaging may only be feasible when it is a luxury product, such as in certain spirits, cosmetics, watches, and toys."