The Key to Lenticular - Keep it Simple

Some of his favorite examples of lenticular, he said, have only a two-way effect, either left-to-right or up-and-down. "For point of sale [POS]," he explained, "it's best to have these two-way effects, and it's best to use the up-and-down effect."

Maguire says that the up-and-down movement works best for POS lenticular materials primarily because of how our eyes are positioned. Because our eyes are horizontally located on the face, a left-to-right motion sometimes can become distorted—not at all good when a package has only a fraction of a second to catch the quick-moving eye of a busy and overwhelmed consumer.