The Key to Lenticular - Keep it Simple

"We see lenticular materials used as gimmicky add-ons to packaging and that is really not the correct way to use it. The lenticular image needs to be integrated into the the packaging. It can't look 'last minute' or like an afterthought," said Maguire. "You don't want it fighting with the rest of the product. In my opinion, the simplest designs are the most effective; the basics work best."