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There are several kinds of effects that lenticular prints can produce, some with movement and some with no movement at all. Which you choose, or which your customer chooses, will determine how the piece is printed. For instance, according to the World Holographics Inc. Web page, to produce the illusion of depth, the lenses should be run vertically relative to the image. To produce motion, the lenses will be run in a horizontal direction.
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