The Growing Shrink Label

Time and time again, suppliers and converters single out the visual aesthetics and capabilities of the shrink label as its greatest attractions. The label can be made to look like anything the designer wants—stainless steel, frosted—it's all possible, Lobel said. In addition, shrink labels provide 100 percent coverage of the container, allowing more graphics and product information to be displayed on the label, said Roger Brown, marketing manager of Plastic Suppliers (Columbus, Ohio).