The Growing Shrink Label

The big to-do about shrink labels is how well they attract a shopper's attention. When put side-by-side, paper and most regular film labels pale in comparison to the glitz and abilities of shrink labels. "[Shrink labels] sell products better than any other form of label out there," said Sharon Lobel, president and CEO of Seal-It, Inc. (Farmingdale, N.Y.), a shrink film manufacturer, converter, and printer. "They are more 'young,' 'today,' 'hip'—much more so than when you look down and see a paper label. They are more the 'future.'"