The Growing Shrink Label

"We are seeing more and more shrink labels on food, and health and beauty products," said David J. Hill, applications development manager of labels for ExxonMobil Chemical's (Macedon, N.Y.) films business. "Some examples are the Heinz E-Z Squirt colored ketchup products from several years ago; Frito-Lay's Snacks-to-Go; and fun, colorful, shrink labels on children's shampoo bottles."