The Growing Shrink Label

Endless possibilities

Body labels such as shrink sleeves are expected to grow at a clip of about 20 percent per year, according to a study published by Keymark Associates, a marketing consultant for chemical firms and converters in packaging. That's a trend which has become evident in the last few years as shrink labels have expanded their niche from the beverage market to markets such as snack foods and personal care items. "Virtually every consumer market uses shrink labels now," said Jennifer Helms, marketing and sales development manager at SleeveCo, a shrink sleeve converter.