The Growing Shrink Label

Still, OPP may be just the answer for converters who have been looking to enter the shrink label world, but haven't been able to afford the sleeve technology. "The newer wrap-around technology should permit current flexo printers to enter the market at a much lower initial cost," Brown said.

Whether a label converter uses OPS, OPP, or PVC, as long as the result is a shrink label, their customers should reap the rewards. "The popularity of shrink labels is growing at a phenomenal rate because of the shelf presence they offer," concluded Helms. "There is potential for 360° marketing, and printing up to 11 colors allows for vibrant labels. This helps companies stand out in very saturated markets."