The Growing Shrink Label

Shrink stock continues to steal the spotlight in the world of labels.

TO EFFECTIVELY MARKET a consumer product, follow these directions: apply brightly printed shrink label to a smartly-shaped container and watch it fly off the store shelf.

Okay, it's not that easy and maybe shrink sleeves aren't that good. But shrink labels are growing at an astounding rate, and their brilliant, 360° graphics and ability to contour to sleek container designs appeal to consumers. Simply put, shrink labels look good and sell their products.