The Format of Things to Come

PDF/X is a bold step that demonstrates the packaging printing industry is not going to take another reactionary position to broad-based communication trends. Just last month, PDF products were being demonstrated at nearly every major prepress vendor booth at Seybold in San Francisco: Creo introduced its Prinergy workflow; Agfa demonstrated its Mac-based PDF Normalizer; and the Digital Distribution of Advertising for Publication Association (DDAP) announced Verifier, a PDF preflight program. As Jahn quipped in one of his frequent Internet posts, the prepress industry is onto PDF "like a pit bull on a pork chop."