The Emergence of Laser Diecutting

"The advantages listed allow printing and packaging companies more flexibility, quicker job turnaround, and less downtime," Greenwood said. "All of this equals increased manufacturing productivity."

There's upsides, there's downsides

For every upside, there's a downside, and every kind of diecutting method has some disadvantages. With platen and rotary diecutters, the nature of dies means they incur costs throughout their lifetimes. Bittner cites the costs involved with changing dielines and tooling, which "often dissuade customers from buying additional labels."