The Emergence of Laser Diecutting

"In minutes, an electronic file can be loaded and prepped for production," he said, which makes same-day turnaround a reality.

Laser diecutters can do everything platen or rotary diecutters can do—cut, score, kiss cut, and perforate—but with the ability to "integrate variable or demographic data into the diecutting," Greenwood added. And because dies are eliminated and replaced with electronics, he said, there's little maintenance or tooling involved with laser diecutters.