The Emergence of Laser Diecutting

"Very complex shapes don't seriously reduce press speeds like [it does with] lasers," said Michael Bittner, an associate of Kocher + Beck USA, who represents several different machine manufacturers.

Platen and rotary diecutting methods are also efficient for medium to long runs. This was a major advantage a few years ago, but as the demand for short-run package printing jobs increases, so does the demand for a diecutting technology that is better suited for such performance requirements.