The Dichotomies of the Global Printing Industry
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This e-commerce element includes the use of XML allow customers to submit and receive their own quotations, to submit, edit and proof files online in a matter of minutes rather than days, and to track jobs through the factory.
Advertisers are also in for changes. Most magazines now only accept advertisements in Portable Document Format (PDF) format. This is not only to receive secure closed files, but to prepare for the Internet as a key content delivery vehicle. Most printed work now is re-used for the Web.
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