The Dichotomies of the Global Printing Industry

6. All printing is based on a page, except when it is something else

The printed page is only the tip of an iceberg. There are labels and folding cartons, and plastic cards, and coupons. These are all non-page oriented and represent areas of growth. Industrial printing is adapting digital technology in the form of flat-bed inkjet printers for signage, point-of-purchase displays, and textile printing.