The Dichotomies of the Global Printing Industry

In the U.S., the costs for postal delivery are reduced by trucking print products closer to geographic markets, by mixing catalogues and periodicals going to the same area, and other preparation services. Database services have increased revenues, as more of what printers print is derived from electronic databases. Japs-Olson, Minnesota, has grown from a local to a national printer because of its advanced database, mailing, and fulfillment services. “We reinvest in our equipment to offer more than what our competitors can,” said Michael Murphy.