The Coca-Cola Company Keynotes Color Management Conference

PITTSBURGH, Pa.—The Color Management Conference, Dec. 3–6, 2011, in Phoenix, will feature a keynote presentation from Axel Kling, senior packaging graphics quality manager, The Coca-Cola Company. Kling will address the importance of color consistency for a consumer product company and delve into how Coca-Cola communicates the brand message company-wide and the crucial role color management plays in ensuring the company’s long-term, sustainable growth and market share. Attendees can learn how this consumer brand giant capitalizes on a skillful integration of brand, business, and creative strategies via a color-managed process.

In his role at The Coca-Cola Company, Kling provides strategic and operational guidelines for graphics development—setting color management policies, procedures, and standards; and functioning as a steward of the company’s trademark. He has 25 years of experience in the prepress and printing industry. His roles have covered a wide spectrum of the industry, including management of large digital prepress companies.

“The Coca-Cola Company is world renowned, and we’re excited to have Kling keynote the Color Management Conference,” Laurie Reynolds, conference manager, said. “Kling’s expertise will help attendees understand the importance and power of color management in a way they may have never thought of before. This is the type of keynote that only the Color Management Conference can offer.”

The Coca-Cola Company is known for brand positioning and consumer loyalty. In a world where consumers are inundated with endless choices and offers, Coca-Cola consistently commands top-shelf dominance.

For more information on the Color Management Conference, session descriptions, and registration, visit www.printing.org/color.