The Changing Demands for Pressure-Sensitive Labeling
Shelf Appeal, Sustainability, Convenience, and Security Drive Innovation
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Kevin Clunie
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Complementing convenience is consumers' emerging desire for "green" packaging. For some brands, offering more sustainable packaging means using thinner films, lighter containers, recyclable plastic, and even biodegradable packaging. Green also means focusing on reducing food wastage. For example, some packaging companies are continuing to develop specialized, breathable packaging that extends the shelf life of the food it protects as it passes along the supply chain from farm to consumer.
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