The Changing Demands for Pressure-Sensitive Labeling

Increasingly, convenience is king

It's no secret that ever-busier consumers crave convenience, particularly in the food market. From convenience stores to 24-hour Walmart Supercenters, on-the-go lifestyles are driving single-serving portions and individually wrapped packaging for all manner of convenience foods. Meanwhile, health-conscious consumers are looking for portion control and calorie-sensitive servings, as well as restricted-diet offerings like gluten- and lactose-free foods. As a result, demand for personal-sized packaging, often with pressure-sensitive re-closures is skyrocketing, up 8 to 10 percent globally, according to the Freedonia Group study.