The Changing Demands for Pressure-Sensitive Labeling

Container-to-container recycling

Ironically, getting the label off during the recycling process can now be just as important as placing it on the container in the first place. In the face of potential fines and negative public relations, brand owners are moving to facilitate container-to-container recycling for materials like PET and HDPE. By setting aggressive recycling goals for these fossil fuel based materials, brands are pushing substrate suppliers to develop label facestocks and adhesives that completely debond at the recycler to enable reclamation of pure PET and HDPE flakes.